This campaign is horrible, in my opinion. Here’s why:
They don’t actually say anything! These are 30-second rants that use meaningless phrases common to “Yes men” and consultants. For example, “A tsunami in business is kind of terrifying and you have to watch the management of your assets very carefully. You have to do things at the speed of light to stay ahead of the wolfpack and without technology we would be nowhere.”
Did he actually say anything relevant? Better yet, did he say anything about Microsoft? Who’s attention are the trying to capture? I honestly can’t believe they are throwing so much money away on this empty nonsense.
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