Let’s step into the shoes of Google. Their mission is to organize the information for the entire globe into a single query line. They want to ensure what you type into that box results in what you want to understand. That’s one hell of a goal and I’d like to see it met with quickness. The problem lies in people trying to find an easy out, be it due to pressure from a marketing team or the lack of traffic they expected off their existing “tactics” or any number of other reasons.

We are not here to fight Google. We are here to help. First off, don’t take on a client that isn’t actually an authority in their market. If they are and should be an authority in the engines, then you have something to work with.

The biggest beef I have right now is social media. I talk to who I talk (or “friend”) to for a reason. I know a lot of you talk to 2k people but only do business with 10 and this is not ethical as an internet marketing practice. Additionally, I believe the goal of Google will shut you down. There is no truth in your methodology. If you believe relevance relies in any way on the number of people you connect with, Google has a big surprise waiting for you,

Bottom line is this: The best of the engines will show relevance and a trend when it actually is a trend. Don’t underhand them or try to make it what it isn’t. Play by the rules. By helping the master (Google) understand our world, we help ourselves.

Or…keep being cheap. You won’t last (just like the link farmers of ’97, who boasted big stats 13 years ago)

Since the dawn of the personal computer as a reasonably priced appliance in the home, everything has been fueled by faster/bigger/more powerful. This has worked out really well for myself and other enthusiasts because it meant the latest-and-greatest would have to be competitively priced. But who needs a system with 4 cores for email, web and office applications (especially since most of this is freely available as an online service). Thanks, Google!

Well, the coolest little computer to be announced so far that really seems to tackle the need for a machine to elegantly do what is needed and nothing more is the CrunchPad. Check it out. Digg it. StumbleUpon it. We need more of this (let’s not even get started on the fact that keyboards and mice are still the main way to interact with our machines).

They don’t actually say anything! These are 30-second rants that use meaningless phrases common to “Yes men” and consultants. For example, “A tsunami in business is kind of terrifying and you have to watch the management of your assets very carefully. You have to do things at the speed of light to stay ahead of the wolfpack and without technology we would be nowhere.”

Did he actually say anything relevant? Better yet, did he say anything about Microsoft? Who’s attention are the trying to capture? I honestly can’t believe they are throwing so much money away on this empty nonsense.